Hey there!

I'm Jay, a passionate photographer and videographer based in the lively city of Los Angeles. I thrive on capturing those special moments that brim with happiness and authenticity.

Living in the vibrant heart of LA provides me with endless opportunities to explore and seek out breathtaking locations. I love embarking on thrilling adventures, whether it's chasing the golden hour light on a mountaintop or capturing the urban energy of the city streets. Every journey fuels my creativity and enables me to find unique perspectives to tell your story.

One of the most rewarding aspects of my work is the chance to meet incredible people along the way. I believe that every person has a captivating story to share, and it's a privilege for me to listen and learn from those stories. Building connections and fostering a comfortable environment allow me to capture genuine emotions and create imagery that resonates deeply.

In addition to photography, my passion for storytelling extends to videography. There's a certain magic in capturing not just moments but the movement and sounds that accompany them. Through the power of video, I can bring your story to life, immersing viewers in the emotions and experiences that make your journey unique.

I'm thrilled to have the opportunity to meet you, hear your story, and translate it into captivating visuals. Let's embark on this creative adventure together, capturing the essence of your moments and creating lasting memories that you'll cherish for a lifetime.

Looking forward to connecting with you and bringing your story to life!

Jay Garcia

California photographer


“Jay's positive attitude and clear communication actually aided in everyone having a great time, which was helpful because our shoot doubled as a social event.

Anyone would be hard-pressed to find a more complete photography service, especially for such a fair price.
We highly recommend New Ending Productions, just please don't book them on the dates that we need them!"”

“I had a major branding shoot planned and needed a photographer I could trust to really capture my vision. After going through dozens of portfolios, I knew right away I was going to hire Jay. His eye for angles and his editing skills are key in the magic he creates. He was respectful of all the models, gave direction when needed but also let the models have fun with posing. It was a long shoot but Jay was awesome throughout. I got my photos and videos back and I’m completely obsessed”